Writing the playbook for gamechanging brands

If you want truly integrated marketing, you need a strategy capable of playing the entire field. Sparkie partners with organizations that know they need something but aren't sure what – turning ambiguity into opportunity.

Services
Leadership

MAKE THE FIRST MOVE

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SERVICES

We place a unique focus on both internal and external marketing challenges. Maybe you need a creative brief, or maybe your department needs to innovate on its offerings. Whether it's either, both, or something else entirely, strategic planning charts a path towards possible solutions. We can do lots of things, but have three distinct areas of focus that direct and shape our outputs.

integrated strategy

Brand strategy, engagement strategy, and the layers between. If you don't have a plan, we create one. If you have one you want to change or fix, we'll rework it. For us, "end-to-end" means we can take something from research all the way through execution, and stick around to test, optimize, and prepare for the next phase. Our strategy practice was built digital-first, but by classically-trained comms professionals who understand the art and science of positioning and messaging.

Intelligence

Insights require a delicate balance between rigor and intuition to inspire great work. That's why we think of our research arm as intelligence — because marketing that makes an impact needs the smarts of data and the beauty of creativity to come alive. Depending on your business needs or brand challenges, we'll assemble and action a methodology that gets answers. We've got the chops for primary research like stakeholder interviews, focus groups, and surveys and enhance it through second and third-party inputs to develop personas, journey frameworks, and competitive benchmarks.

Facilitation

These are the kinds of workshops that actually engage people, not the kind that could have been an email. Sometimes, they exist by themselves to quickly get teams unstuck. Other times, they stack sequentially to work through larger moments of change. Though the toolbox stays largely the same from session to session, each one is baked from scratch. Best used as part of organizational strategy work, they get to the heart of an idea or issue and inform a recommended course forward.

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Steph parker

Principal & lead strategist

As an award-winning marketing strategist, Steph has led brand and engagement projects for organizations like Gates Foundation, Merck, Titleist, Novartis, Hasbro, and Carnival Cruise Line. She's built teams and grown business in companies of all sizes, and has especially sharp pattern recognition skills that make strategic planning a natural fit. In addition to spending more than 15 years agency-side, Steph has taught university-level marketing courses for over a decade and even manages to get students to laugh at her jokes sometimes. She's a perfect partner for people who want someone to join them in the trenches, tell it like it is, and push ideas to more expansive places.